Finish Line Seeking Buyer for JackRabbit Chain
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Anonymous sources told Bloomberg that Finish Line is looking for a buyer for its JackRabbit chain of specialty running shoe stores. JackRabbit has about 70 locations under various names. Experts say the division could draw interest from private equity firms and other sporting goods chains.
Total Retail’s Take: It’s been a tough go of it for sporting goods retailers recently, with Sports Authority, Eastern Mountain Sports and Golfsmith all filing for bankruptcy this year. Finish Line is looking to stay afloat by offloading JackRabbit and growing its business elsewhere. For example, the retailer launched a new web page last month specifically aimed at women.
E Taylor Knight Author's page Taylor Knight is an associate content editor for Target Marketing and Total Retail. She enjoys writing and creating video content to interact with an audience.