Check it Out: Have You Ever Faked a Tweet?
“Anyone can code a [Twitter] bot. Not many people can code
a person.”
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Thorin McGee
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Madden's strategy was more ... aggressive:
1. Using a server-based app coded in PHP [PHP: Hypertext Preprocessor is a popular general-purpose scripting language], one can, Madden suggests, set up an account that automatically tweets from a database of messages filled beforehand.
2. To make those tweets believable, Madden advises creating the fake person's "style sheet." I.e., "Katie is a student at Bristol Uni[versity] who likes (brand's product) and enjoys X and Y," according to the example Madden gave.
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Thorin McGee
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Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.
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