Check it Out: Have You Ever Faked a Tweet?
3. Load a database with a month or more worth of brand-extolling Twitter messages. Only 10 percent of the total tweets should actually be links, according to Madden, and of those, some should extol other sites — even your competitors — to add verisimilitude. Use hashtags whenever possible so nonfollowers can find your robot's tweets and follow.
4. Pad the robo tweets with general messages about what your fake person is doing ("Taking the dog for a walk") and questions to engage followers ("How do I sign up for X?"). It's a lot of messages to write, so Madden said you could even consider copying someone else's! (Fair warning: He also said that's risky.)
5. Sync the fake twitterer's schedule with your target audience's activity cycle so you're tweeting when they're watching and your fake person is fake awake at appropriate hours.
6. "Use a multi-account client," Madden advises, so various company users can engage individuals each day by replying to followers' tweets or asking them specific questions about themselves.
"Katie" is now your twittering fan robot. Done right, her tweets should look just like everyone else's. Don't be anti-social, Madden warned (as did Falke and Thomases). If you're friendly and engaging, you're not going to annoy anyone and are unlikely to arouse suspicion. Plus, you don't want people associating your brand with "that twit."