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Joe Keenan
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Fairytale Brownies relies on a decidedly old-school marketing tactic — outbound phone calls — to generate sales from its B-to-B customers, who account for roughly 60 percent of the company's total revenues. The retailers call customers at their place of business only and employ a soft-sell approach. We never call customers at home and we leave the aggressive selling to our corporate sales team, Kravetz noted.
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- People:
- David Kravetz
- Wade Lee Jones
- Places:
- Groton, Conn.
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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