By
Joe Keenan
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Affiliate marketing relationships with coupon sites hasn't proved fruitful for either Fairytale Brownies or Journeys — the margins are too low and the customers acquired via these sites don't come back to purchase again, Kravetz and Jones agreed — but select affiliate marketing with "mom and pop operations" has worked well for Journeys. Fairytale Brownies concentrates its affiliate program on loyalty programs, Kravetz said.
0 Comments
View Comments
- People:
- David Kravetz
- Wade Lee Jones
- Places:
- Groton, Conn.
E
Joe Keenan
Author's page
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
Related Content
Comments