Equip Your Site With Product Content, Survey Finds
If you’re hoping to sell products via the Internet this holiday season, your Web site should contain information detailing product benefits and capabilities, according to WebCollage’s 2007 Survey of Online Consumer Product Research Habits. Findings show that 67 percent of online shoppers feel detailed product benefits and capabilities are the most useful pieces of information when researching a product for purchase. The survey polled 333 respondents age 18 and older who shopped online at least once within the past year. Here’s some of the findings.
* 37 percent of respondents said they would search a competitor’s Web site for more complete, up-to-date content if they couldn’t find the information they were looking for;
* 55 percent said they would go directly to manufacturers’ Web sites to find their information, indicating their belief that manufacturers are the best authority on their own products;
* 61 percent seek out system requirements;
* 61 percent look for a list of items included with the product;
* 58 percent conduct a comparison of different models;
* 51 percent check product documentation/warranty information;
* 48 percent review a manufacturer’s overview of the product;
* 45 percent read a list of new features for the product model;
* 44 percent review a list of compatible accessories;
* 31 percent view larger or alternate product images; and
* 27 percent conduct product tours or view demos.
For more information, go to www.webcollage.com .