E-mail Marketing: More Than a Formality; Tips to Transactional Success

First, Bower of Wetpaint listed five factors to always consider before sending a transactional e-mail.

1. Every user interaction is a potential transactional e-mail;

2. Make your transactional e-mail timely; these messages should arrive when customers are most engaged with your product or company;

3. Keep the content fresh. Wetpaint rotates content blocks each time customers receive transactional e-mails (e.g., Top 10 wikis, wild and wacky wikis, wiki of the day);