E-mail Marketing: Best Practices for Effective E-mail Marketing

“Most [consumers] who are going to use e-mail have already started, the trick is to find them and keep them,” said Chris Baggott, co-founder and chief marketing officer of e-mail marketing firm ExactTarget at the session”How to Multiply Your E-mail Marketing Returns with Proven Practices and Methods” at the Annual Catalog Conference held last month in Orlando, Fla. Additionally, each person who uses e-mail opts-in to only about six e-mail newsletters, and within that, most don’t opt-in for more than one of the same type, noted Baggott.