E-commerce: Emerging Trends to Act On

As more consumers migrate to the Internet as more of them gain broadband access, merchants will have the ability to communicate more deeply with their customers, predicted Jay Heratti, senior vice president of strategic planning for multichannel retail and media giant IAC/InterActiveCorp (IAC) in his keynote address at the eTail conference held last week in Philadelphia. Following are several trends that he identified as being the keys to sales success on the Web in the near future.