Creative Cut: The Organized Bird Gets the Customer
The Duncraft name is synonymous with amazing products for bird enthusiasts. It already does a good job but, like many catalogers, taking a step from good to great can lead to better presentation and increased sales.
There’s very little that can compete with a dramatic and emotionally relevant front cover. Duncraft understands this and knows its customers will be drawn in by the beautiful wildlife bird shot. The overall composition is appealing, featuring a strong and prominent masthead and a supportive tagline. In this case, the tagline is above the logo instead of below, where it would be expected. Nevertheless, it works, because the selected type size and style of the tagline allow it to be read secondary to the name of the catalog.