Creative Cut: The Organized Bird Gets the Customer
Duncraft catalog could go from good to great
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Use lead-ins for better comprehension. “Elegance with a twist” is relatively meaningless. “Hang this rugged fir-tree wind chime outdoors and enjoy the beloved tone of a Maine bell buoy,” is way too long. On the other hand, “Ice-Free water for birds all winter” (see inset above) does a much better job of highlighting the differentiating point.
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Glenda Shasho Jones
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