DM Vet Dunn Offers Her Best Practices
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Paul Miller
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Dunn got her real start in direct marketing as a “statistical typist” at Time-Life Books. There, she not only learned statistics, but also eventually found herself acquiring 120 million names from lists per year for Time-Life. She’d later start the Norman Rockwell Museum catalog in Stockbridge, Mass., mentored by Stockbridge’s most famous cataloger, Lee Williams of Country Curtains. She later got into list management before eventually launching Alliant in the early 2000s.
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- Companies:
- Alliant Cooperative Data Solutions, LLC
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Paul Miller
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