DM Vet Dunn Offers Her Best Practices

Among the assorted direct and online marketing trade groups, large and small, national and regional, the Hudson Valley Direct Marketing Association (HVDMA), which holds frequent get-togethers in Westchester and Fairfield counties in the New York metropolitan area, has a knack for finding speakers who can closely relate to its audience. At its most recent luncheon last week in Greenwich, Conn., this small group invited direct marketing veteran JoAnne Monfradi Dunn, president/CEO of the Brewster, N.Y.-based database services firm Alliant Cooperative Data Solutions, to give her views of the direct marketing world and assorted pointers.