One-to-One Marketing
Direct-mail marketers are ahead of the pack when it comes to personalized printing, and catalogers aren’t far behind.
Once the one-to-one-marketing goals are established and the team is clear on the messages to send (for this year’s annual catalog, there were nearly 500 messages that could appear), they download a flat, ASCII comma-delimited file that’s sent to Brown Printing, where the cover messages are printed on the polybagging line using VideoJet SR50 ink-jetting heads.
- Companies:
- Vertis, Inc.
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