Design Tips to Optimize Your Email Campaigns

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Before crafting any email campaign, ask yourself the following three questions:

1. What's the message about?
2. Why should the audience care?
3. How do you expect the audience to take action?

The answers to these questions will help you design an email that has measurable results and provides value to your audience, Walsh said. Make it crystal clear to recipients why you're emailing them, what's in it for them to listen and what you want them to do next.