In a session at last month's All About eMail Virtual Conference & Expo, presented by our sister publication eM+C, Megan Walsh, email marketing manager for home furnishings retailer Williams-Sonoma, provided a checklist of creative best practices to help email marketers optimize return on investment. Here's a recap of Walsh's presentation.
Megan Walsh
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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