Customer Service: Dig to the Root of the Issue
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Paul Miller
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Quality service, she noted, is adding people to the product. “Your product isn’t terribly unique,” she said. “Anybody can copy your product, but they can’t copy your people and service you provide.” So to accomplish quality service, she laid out the following tips
* Beg for complaints. How are you creating systems and methods to get people to provide you feedback? The value of getting complaints is priceless, she said, because dissatisfied customers tell you twice as much as satisfied customers do.
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