Customer Service: Dig to the Root of the Issue
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Paul Miller
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No doubt you cater to constantly changing, demanding, fickle, sophisticated and knowledgeable customers, to which you communicate via catalog, online, phone and fax. And customer service consultant Lisa Ford, president of Ford Group, who gave a luncheon presentation during NCOF last week, reminded attendees that no matter what you do, every communication must be with a customer-centric focus in every thought, process and proposition.
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