Customer-Centric Approach Focuses on the Data

To build customer centricity, follow this three-step process: analysis, strategy and execution. This represents a departure from most marketing plans, said Scavuzzo, because typically the strategy of a marketing campaign is discussed prior to analysis. But doing the analysis first can save time and money. “It’s a shortcut, and you can find hit and miss strategies by doing the analysis first,” Scavuzzo said.