Customer-Centric Approach Focuses on the Data

In a webinar from the Direct Marketing Association last week, Customer Centric Retailing — Making the Shift to a New Paradigm, presenters Miguel Pereira, director of consulting and analytical services at the customer retail strategies firm Precima, and Nicolle Scavuzzo, director of client services at Precima, outlined how customer-centric retailing can optimize the profitability of your business. Here’s a rundown of what they had to say.