Ways to Create Valuable Experiences for Your Customers

Best Friends Pet SuperCentre, an Australian pet supplies retailer, recently launched a loyalty program for its customers. When customers signed up for a VIP card, all of their interactions with the brand — transactions, product and store info, website activity, email activity, etc. — were tracked with the goal of creating an individual marketing program for each card holder. Highly relevant communications were then sent via email to card holders. Communications were localized to each store with targeted offers driven by pet type, for example.