With today's consumers deluged with new media and messages — on any given day, the average consumer will be exposed to nearly 3,000 media messages, of which they'll pay attention to 52 and remember four — marketing campaigns need to be as close to one-to-one conversations as possible. At last month's Digital Marketing Days Conference & Expo in New York City, Christa Carone, chief marketing officer for Xerox, provided strategies to help retailers shift their marketing efforts from one-way conversations to true dialogs with consumers.
Christa Carone
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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