Ways to Create Valuable Experiences for Your Customers

Understand the unique aspects of each customer, then reflect that in your marketing, Carone said. Value for consumers comes from their experiences with your brand, not technology. Technology's role is to enable great experiences. A one-to-one cross-media campaign should contain five elements — data modeling, a compelling offer, great creative, follow-up communications, and tracking and feedback — and follow a logical progression of analyze, refine and repeat, Carone said. Here are some examples of brands she feels are doing this the right way.