Consumers Wary of Product Sourcing, Report Reveals

Many multichannel merchants turn to private label merchandise to create their own unique identities, niches and brands as exclusive labels continue to increase in popularity among consumers. But has this necessarily been a good thing? According to a recent benchmark report published by research firm Retail Systems Research titled “PLM Squared: Product Lifecycle Management Powers Private Label Merchandise,” this recent phenomenon has been plagued by quality concerns from consumers.