Color Management - Critical in Production Workflow

By Glenn Martin

One of the reasons most often stated as to why a product is returned from a catalog purchase is that the color was not what the buyer expected. Bummer!

So what color is red? Is it fire-engine red? Stoplight red? Red-eye red? Or that-other-woman's-lipstick red? Get it wrong and it could be blush-of-embarrassment red. If red comes in so many flavors, how can we show off our reds to our customers and get everyone on the same page? Enter color management and International Color Consortium (ICC) profiling.