Coachella Suing Urban Outfitters for Trademark Infringement
Coachella Music Festival is suing Urban Outfitters in federal court, alleging the retailer has been selling items using the Coachella name without permission. Coachella, a weeklong music festival in Indio, Calif. that attracts hundreds of thousands of people, claims that Urban’s Free People brand is "trading on the goodwill and fame" of the Coachella brand. Free People’s products named in the suit include the “Coachella Boot,” the “Coachella Mini Dress,” the “Coachella Pocket Tank” and the “Coachella Valley Tunic.”
Total Retail’s Take: Coachella is a wildly popular music festival. Urban Outfitters seems to have been trying to profit from the success of the event, naming products after the music festival and even using "Coachella" as a term on its website so as to “misdirect consumers” who are searching for the festival online, the suit claims. This isn’t a good look for Free People and Urban Outfitters.