Circ Planning for Next Season: 13 Key Questions to Ask, Part 2

Ask the big-picture questions involving circ planning before you dig in and grind out the details of next season’s circ. If you step back and manage your circ, sales and profits will follow.

Jim Coogan is president of Catalog Marketing Economics, a Santa Fe, N.M.-based consulting firm focused on catalog circulation planning. You can reach him at (505) 986-9902 or jcoogan@earthlink.net.