Circ Planning for Next Season: 13 Key Questions to Ask, Part 2

In the final part of this two-part series on catalog circulation planning and the issues/problems to watch for, this week I provide points seven through 13 to consider before finalizing your circ plans.

(For part 1 with points one through six, click here.)

7. What are the circ alternatives along the spectrum of scenarios ranging from no growth in circ to maximum, prudent growth in circ? And circ scenarios in between? What’s the business model for maximizing profitability rather than maximizing circ? Catalogers should always look at an alternative plan that maximizes profits. Sometimes prospecting for new customers must be sacrificed for short-term profits.