Circ Planning for Next Season: 13 Key Questions to Ask, Part 2

9. How’s your infrastructure and staff affected by an increase in sales? How much growth can your organization support, digest and maximize potential with each customer? How much growth can your organization support?

10. How do you manage your housefile of buyers? Can you mail them more frequently and get additional growth and profitability from the increased promotion to your existing buyers? Your housefile of buyers is your most important asset. Setting the optimal mailing frequency for your buyers is a critical, and often overlooked, key to maximizing profits.