Case Study: Chico’s Drives Awareness, 
Sales Via Display Ads

PROBLEM: Chico's, a cross-channel retailer of women's apparel and accessories, wanted to drive online awareness and ultimately sales for its three brands: Chico's, White House|Black Market and Soma Intimates.

SOLUTION: Hired a display ad program company to change the perception of Chico's and White House|Black Market's offerings, and to drive initial awareness of Soma Intimates.