Cataloger Spotlight: Cataloger Discovers the Joy of Less Fun
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Joe Keenan
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For more than a year, Susan Landay and her staff at Trainers Warehouse discussed ways to strengthen the company’s brand. The 17-year-old catalog marketer of such training and teaching aids as buzzers, certificate frames, fidget toys, flip charts, easels and others was profitable, but Landay felt the company wasn’t realizing its full potential.
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- Places:
- Natick, Mass.
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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