2002 Catalogers of the Year
The winners of the first-annual Catalog Success Catalogers of the Year awards have brought a wealth of experiences, knowledge and skills to the industry.
On the following pages you’ll meet these impressive catalogers. We’re honored to recognize the contributions these five professionals have made to cataloging.
“These are challenging times for catalogers,” said Peggy Hatch, group publisher, Catalog Success magazine. “What better time to stop and recognize four remarkable individuals and their extraordinary success? I know that catalogers will find these stories both inspirational and educational. Catalog Success is delighted to showcase these catalog professionals, and we heartily congratulate them on their awards.”
How the winners were chosen: For three months (mid-December through early March), nominations from the industry were accepted from readers, editorial advisors and industry consultants. The Catalog Success editors carefully reviewed all nomination materials and narrowed the award categories to three nominees each. Then a panel of four judges selected the final winners.
We thank the following industry professionals for their work on the judging panel:
Lois Boyle, president, J. Schmid & Associates, catalog consulting firm;
Herschell Gordon Lewis of Lewis Enterprises, a copywriting firm;
Denny Hatch, contributing editor to Catalog Success and Target Marketing magazines, and author of the books “Method Marketing” and “2,239 Tested Secrets for Direct Marketing Success”; and
Glenda Shasho Jones, president and CEO, Shasho Jones Direct, a catalog marketing, creative and production consultancy.
CONSUMER CATALOGER OF THE YEAR
Becky Jewett, president, Norm Thompson catalogs
A 20-year veteran of cataloging, Becky Jewett took on her role at Norm Thompson about five years ago. Since then, Jewett along with company owners John and Jane Emrick and a dedicated staff, are turning Norm Thompson into a model of social and fiscal responsibility.
Jewett came to the Portland, OR-based, four-title catalog company with impressive credentials. Previously, she was president of Chadwick’s; senior vice president of marketing at Talbot’s; and vice president of marketing at Swiss Colony catalog.