Catalog Copy: Three Tips to Create Copy That Sells

Catalog copywriters are hired as salespeople, Herschell Gordon Lewis emphasized in his session “Fast and Furious Tips for Catalog Copy in the 2006-2007 Season” at the Annual Conference for Catalog, Internet & Multichannel Merchants (ACCM) held last week in Chicago. He offered attendees a number of practical tips for writing clear, concise copy that focuses on customers? wants and problems, and how a new product or service can fill those wants or solve those problems: