Case Study: Customer Service Tool has 
Inkjetsuperstore.com in the Black

Increased Conversions
"E-commerce is really about a better experience," says Douek. "There's the old saying, 'the best service is no service.' If you give consumers a good experience, they'll never call you."

Fewer calls means more sales. Inkjet Super-store's conversion rate is up 6 percent in the 11 months since Kampyle's feedback form launched on its site. Overall revenues are up too, in part because Inkjet Superstore now has a broader product selection due to the feedback it's collected from visitors who were unable to find their printers on the site.