Case Study: Customer Service Tool has Inkjetsuperstore.com in the Black
As a seller of ink and toner cartridges for printers, Inkjetsuperstore.com's customers demand their buying process be as quick and simple as possible. They want to find the cartridge they need, purchase it and be on their way. The problem was, this wasn't always how the process went.
Unable to keep its website up-to-date in a marketplace where an unlimited number of printers, copiers and fax machines come out virtually every day, Inkjet Superstore was losing sales. Worse yet, the company didn't even know it. Since it was difficult for visitors to call Inkjetsuperstore.com if it didn't have the specific cartridges they were looking for, consumers simply moved on to the competition.