Case Study: Customer Service Tool has 
Inkjetsuperstore.com in the Black

Proactive Approach
In addition, Kampyle's tool allows the retailer to troubleshoot areas of its site and fix problems before future visitors encounter them.

"It's the proactive approach to fixing issues," says Ilan Douek, managing director of Inkjetsuperstore.com. "When customers notify us, we fix it at once. Then the next customer and other follow-up visitors don't run into the same issue."