Industry Eye: Case Study - Green Valley Pecan Co. Is Nuts About Its Revamped Marketing Database

So five years ago, the Sahuarita, Ariz.-based Green Valley Pecan Co. reached out to AIR Marketing for help. Initially consulting on creative printing and direct mail services related to Green Valley Pecan’s mail order catalog, AIR has since worked closely with Green Valley on everything from customer database segmentation to email to social networking.