Case Study: Deferred Payment Solution Increases Ross-Simons’ Q4 Conversion
Problem: Ross-Simons wanted to make its luxury products more affordable without lowering prices.
Solution: It implemented a deferred billing program.
Results: Conversion rates during seasonal, deferred-billing promotions experienced double-digit increases.
A few years back, Ross-Simons recognized that its customers had limited options when it came time to pay for their purchases. When customers ordered online or over the phone, “it was either take the Ross-Simons credit card or pay with your Visa,” says Larry Davis, the multichannel jewelry, home décor and accessories merchant’s vice president of marketing. “We wanted a more flexible solution.”