Case Study: Deferred Payment Solution Increases Ross-Simons’ Q4 Conversion

As for how customers interact with the Bill Me Later function, when they complete orders on the Web site, they can select Bill Me Later as a payment option. After a brief questionnaire, customers receive approval or are rejected. On the phone, CSRs complete the application process with customers. Davis says Ross-Simons uses the solution to give customers three, six or 12 months to pay for purchases interest-free. The length of time is pre-determined by Ross-Simons depending on the offer. Customers can make payments during that time, or pay it off all at once.