Carhartt Expands its Resale Program to Retail Stores
Following the successful pilot launch of its resale program dedicated to extending the life of workwear and reducing clothing waste, workwear brand Carhartt, in partnership with Trove, announced last week that it will expand Carhartt Reworked to accept trade-in at 35 company retail stores effective immediately and begin mail-in trade-in starting in late 2023.
Beginning July 19, participating Carhartt retail stores began accepting in-store trade-ins. The expansion of the trade-in program comes after the company piloted the program in six stores across the U.S. Beginning in late 2023, Carhartt will expand the program to cover the full U.S. as it begins accepting mail-in trade-in.
Aimed at building a better world by creating a circular recommerce model that extends the life of its durable gear and reduces clothing waste, Carhartt has extended the life of over 9,000 garments and kept more than 40,000 products out of landfills since the initial launch in March 2023. The Carhartt Reworked program, which is the first branded resale site in the workwear industry, has engaged with nearly 4,000 people spanning all 50 states across the U.S.
Carhartt Reworked does just what the name suggests: reworks previously worn or slightly imperfect gear that isn't done working and gets it into the hands of people who can put it to good use.
To learn more about Carhartt Reworked and its expansion, check out the company's press release.
