Cabela's Moves from CHAID to CART (1,105 words)

Process for Success

To achieve a better model, Karrick combined his experience developing logistic-regression models with the fine-tuning data insights from CART models. The process began as it had before. Since Cabela's product composition is similar from catalog to catalog, the results from the previous year's mailing were used to determine a good cross-section of the buying population, and a 200,000-case sample was extracted.