Cabela's Moves from CHAID to CART (1,105 words)
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"I have always been able to construct good, profitable models for Cabela's, but our packaged system had data integrity problems and did not always give us stable performance within customer segments," Karrick says. "In addition, since our CHAID-based system could not handle continuous variables, such as a customer's amount of last purchase, our data was grouped into 'bucketed' segments that worked but weren't exactly robust."
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- People:
- Kerry Martin
- Lynn Karrick
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