By the Stats: Consumers to Spend More on Easter This Year
Total Easter spending is estimated to reach $12.6 billion this year, up from $9.6 billion last year, according to the National Retail Federation’s (NRF) 2006 Easter Consumer Intentions and Action Survey. NRF analysts attribute this growth to the holiday falling later in the season than last year.
Other data revealed by the survey of 6,341 consumers:
¥ The average shopper plans to spend $122 on Easter, up from $97 last year.
¥ 30 percent of spending will be on food purchases;
¥ 19 percent on clothing;
¥ 15 percent on gifts;
¥ 14 percent on candy;
¥ 7 percent on flowers;
¥ 5 percent on decorations; and
¥ 5 percent on greeting cards.
Source: NRF 2006 Easter Consumer Intentions and Action Survey, http://www.nrf.com/content/default.asp?folder=press/holidayaster06.htm