By the Stats: Companies Lose Revenue Due to Poor Data Management
Businesses in the United States lose 7.3 percent of annual revenue due to poor management of customer data, according to a recent survey by QAS, an address management solutions provider. Other data revealed by the survey:
* 79 percent of companies around the world have three individuals take ownership of data throughout the organization, meaning responsibility is fragmented.
* 60 percent of companies have the head of information technology (IT) take ownership of customer data.
* 50 percent of companies have an administrator take ownership of customer data.
* 47 percent of companies have an IT manager take ownership of customer data.
* 42 percent of companies have a dedicated database manager, but very few of these make it one individual’s sole responsibility.
* 34 percent of companies have a board member take ownership of their databases.
To get a copy of the QAS survey, go to http://www.qas.com/impact