Businesses in an Omnichannel World: All for One and One for All
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all,<%2Fem> so%20omnichannel%20retail%20would%20refer%20to all%20channels%20being%20potentially%20used%20in%20the%20purchase%20process<%2Fem>.%20However,%20it%20should%20go%20further%20than%20that%20with%20the%20retailer%20adopting%20the%20concept%20that%20all%20of%20these%20touchpoints%20are%20NOT%20multiple,%20separate%20channels,%20but%20rather%20ONE%20CHANNEL.%20A%20customer's%20journey%20shouldn't%20be%20looked%20at%20through,%20let's%20say,%20three%20separate%20instances%20of%20laptop,%20then%20smartphone,%20then%20in-store.%20They%20should%20all%20be%20part%20of%20the%20same%20instance.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Farticle%2Fbusinesses-omnichannel-world-all-one-one-all%2F" target="_blank" class="email" data-post-id="7063" type="icon_link">
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All for One and One for All
By incorporating all possible engagement touchpoints into your marketing and customer experience programs, you ensure that you're reaching your customers wherever they are, with each touchpoint supporting the previous one. By viewing all channels as ONE experience, you guarantee that you're making that experience a meaningful one for each customer. A meaningful customer experience leads to a satisfied, loyal customer.
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Bernard Louvat
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