Businesses in an Omnichannel World: All for One and One for All
Omni- means COLLABORATE
No longer must channels fight each other; instead, they can take advantage of a collaborative omnichannel strategy and work together towards the conversion of shoppers. For example, retailers can embrace showrooming by understanding that it's the nature of consumers to want the best deal they can find. Armed with this fact, brick-and-mortar stores can win these showrooming consumers by presenting in-store the best deal. How? By providing a true omnichannel experience and connecting online and offline worlds; supplementing store personnel with online live chat agents capable of picking up where the store sales person left off; providing more detailed product information; sharing promotions; making inventory transparent; delivering rich content such as product videos, specs, even product reviews; and extending digital offers (i.e., coupons) that can be redeemed in-store.