Businesses in an Omnichannel World: All for One and One for All
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all,<%2Fem> so%20omnichannel%20retail%20would%20refer%20to all%20channels%20being%20potentially%20used%20in%20the%20purchase%20process<%2Fem>.%20However,%20it%20should%20go%20further%20than%20that%20with%20the%20retailer%20adopting%20the%20concept%20that%20all%20of%20these%20touchpoints%20are%20NOT%20multiple,%20separate%20channels,%20but%20rather%20ONE%20CHANNEL.%20A%20customer's%20journey%20shouldn't%20be%20looked%20at%20through,%20let's%20say,%20three%20separate%20instances%20of%20laptop,%20then%20smartphone,%20then%20in-store.%20They%20should%20all%20be%20part%20of%20the%20same%20instance.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Farticle%2Fbusinesses-omnichannel-world-all-one-one-all%2F" target="_blank" class="email" data-post-id="7063" type="icon_link">
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Bernard Louvat is the president and CEO of TouchCommerce, a provider of omnichannel engagement solutions.
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Bernard Louvat
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