Behind the Scenes of QVC's E-Commerce Operation

There's been a lot of discussion recently about what's next for e-commerce. During a morning keynote discussion yesterday at eTail East in Philadelphia, a panel of e-commerce leaders discussed how each of their companies are making moves towards a stronger digital experience.

In this video from the event, Alex Miller, senior vice president of digital commerce for QVC, talks with Retail Online Integration about a variety of topics, including how QVC has made innovation a focal point of its e-commerce program and how the company is preparing for the holiday rush.