Cataloger Spotlight

“We started to prepare the final name in 2006,” says Redcats USA Chairman/CEO Eric Faintreny. “And we’ve been informing our customers by doing everything we have to do to re-establish a new brand on our customer file for a year.”

Although there’s little precedent of catalogs changing names, Red-cats USA learned from prior experience: The Metrostyle name change had been due to a similar licensing agreement.