Are Your Complying With Your Own Privacy Pledge?

If your privacy policy says you don't share names with other marketers, and yet you participate in a co-op database, you may be violating your own privacy promise, says John Lenser, president of catalog consultancy LENSER. "Stating that you don't share names may preclude you from adding names to a co-op database or exchanging lists," said Lenser. Check your privacy policy to be sure you are faithfully adhering to it.